One of my key concepts - in the work I do in life and the goals I strive to achieve - involves helping individuals represent who they really are. And this comes through in the actions you choose every day . . . . the food you eat . . . the soap you use, etc. My goal is to empower individuals and we can do that through Real music, food, fashion, art, technology, nature, etc. Empower yourself to create real things and share your unique gifts with the world.